Inrecentyears,Chinahasgraduallydevelopedintoahardwarepower,althoughthehardwareisarealpower,butnotapowerfulhardware,businessopportunitiesatthesametimeasdangerous,foreignhigh-qualityhardwareproductsstillhaveahugemarket,howtomakeChinaintoahardwarepower?
Viewoftheinternationalmetalmarketdynamicdevelopment,withChina'sstatusintheworldcontinuestoincrease,moreandmorecountriesaroundtheworldbegantouseChinesehardwareproducts,toacertainextent,stimulatedthedevelopmentofChina'shardwareproducts.Inrecentyears,China'shardwareindustryhasgrown,althoughtherealhardware,butnotapowerfulcountryinthebusinessopportunitiesatthesametimealsoperilous,foreignhigh-qualityhardwareproductsstillhaveahugemarket,howtomakeChinaintoahardwarepower?Finishingthehardwareindustrytosumupthefaceofthefivemajorchanges.
Chinesebrand
NationalFederationofIndustryandCommerceChamberofCommerce,vicepresidentofthehigh-WenpointedoutthathowtocreateChina'sownbrandwiththemarketcommensurate,whichisanurgentneedtosolvetheproblem.Atpresent,China'shardwareproductsintheinternationalalmostnowell-knownbrands,althoughsomeofitsownbrandreputationinthecountry,butstillnotoutofthecountry.
China'shardwareindustry'sproductionandmarketingdevelopmentmustgointernational.Atthesametime,shouldmakethebigconsortiuminvolvedinbiggerandstrongerChina'shardwareindustry,suchastheformerJapan'sPanasonic,Sonyisnottheelectricalindustry,butitselfisabigconsortium,seetheprospectsforthedevelopmentofhouseholdappliances,haveintervened,Dominatetheworldsituation;theothertochangethecurrenthardwaretoolsmanufacturersgoitalonethephenomenonoftakingtheroadofcooperation,cooperationbrand.Domesticenterprisesshouldlooktothefuture,setthegoalintheestablishmentof"GreaterChina"brandgrandambitionsforthedevelopmentofChina'shardwareindustrycontribution.
Trainingandmanagement
Domestichardwarecompaniesgenerallyinthetrainingmanagementsystemisrelativelyimmature,enterprisesmaywishtointroduceadvancedmanagementsystem,learnfromabroad,enhancethesystemwithintheenterprise,soastopromotetheefficiencyofstaff.Intermsoftrainingtoincreaseinvestmentinbuildingtalentisparticularlyimportanttonurturehigh-techtalentisthefundamentalwayforenterpriseprogress.
Enterprisesshouldfocusonimprovingtheoverallinternalmanagementlevel,therationaldevelopmentofbrandstrategy,acleardivisionoflabor,andefficientcoordinationofvariousdepartmentsinanorderlyimplementationofcorporatebrandstrategytoenhancethebrandvalueofenterprises,effectivemanagementofforeigncompaniesline,Seethestructured,large-scaleenterprises,inordertoenhancecorporatebrandintheinternationalmarket,therighttospeak.
R&;Dinnovation
Tomeettheneedsofdomesticandinternationalhardwaretoolsmarket,weshouldacceleratethepaceofnewproductdevelopment,strengthenthefieldofexpertise,focusonresearchanddevelopmentpartofthepatenthasbeendeclaredoraccesstoactiveuseoffundsintoR&;Dinnovation.
R&;Dinnovativeproductstobreakawayfromthetraditionalformofasinglemetalfeatures,inthematerialandcolormatching,functionalandphysicalinnovation,humanizationdirectioninnovation,theuseofergonomics,inthedesignofboldandcourageouscreativity,theuseofelegantMaterials,newproductsshouldbeconsistentwiththestandardsofhardwaretools,payattentiontoproductsafetyperformance,basedonpracticalsecurity,andasenseofartisticdesign.
Improvequality
Inthedomesticenterprisestocompeteforlowpricestoday,inordertoavoidviciouscompetition,shouldimprovethequalityofhardwaretools.Hardwaretoolsneedtostrictlycontroltheproductquality,andstrivetoachievethequalityoftoolproductsANSIUSstandards,DINGermanstandardsandGBChinesenationalstandards.Thecurrentdomesticandinternationalmarketdemandforhigh-gradehardwaretools,mostofthemarketsharehasbeenoccupiedbyforeignhardwareandtoolsbrands,domestichardwareproductsintheproductgradehasmanyshortcomings.Thisenterpriseneedstoimprovetwopoints,increasetheestablishmentofR&;Dinstitutionsandtestingcenterwith.
Servicesandpublicity
Wherehigh-endtopcompaniesintheprofit-makingatthesametime,butalsohavefirst-classserviceandenhancethelevelofafter-salesserviceenterprisesshouldbethegoalofdomesticenterprisesneedtowork,enterprisesshouldbefar-sighted,after-salesservicelevelofabrandofcomprehensivetestStrength,well-knownbrandbehindthepeoplemusthaveafullrangeofafter-salesprotection,hardwarecompaniesgraduallyrealizethatafter-salesserviceistoenhancethebrandmarketcompetitivenessofanimportantmagicweapon. |